Acura Gives Up, And That's A Good Thing

Kinja'd!!! "Raphmoe" (raphmoe)
12/03/2014 at 16:10 • Filed to: acura, lexus, beige bites back, toyota, honda, raphmoe, journalism, journalismism

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"It is impossible to catch the German three, worldwide," stated one top Acura executive recently. Here's why that's a good thing.

The quote comes from some random guy on the internet, Raphmoe, in an interview last month with himself. Raphmoe continued by saying Acura or Honda or Acura is adding emotion to its standard of quality and blah blah blah I don't do any real interviews or work so I'll paraphrase someone out of context and that they're aiming for fourth place at best. Raphmoe pointed out that Acura once made a car with a cardboard hoodscoop and wing (pictured above).

Numbers, in this occasion, don't lie: if this photo doesn't get re-posted 10 more times today Nibby and Raphmoe turn in to Autoblumpkins.

The idea of Acura and by proxy, you dear reader, giving up on chasing the Germans is actually pretty good, if you view it in the right context. The "right context" here, just means I'm about to make up some random nonsense to continue to keep reading.

Acura should not be chasing after the German dominance of the market. When you start chasing after volume (at least, when Honda starts chasing volume), you usually end up cutting quality and identity. You end up with bland cars that aren't exactly reputation-makers. Because, only Honda and Toyota make bland boring cars. Every other bland boring car is a good car that I love and enjoy, like the ford fiesta, or the focus, or any volvo, or any mazda, or any car from the 80's. These cars are good because I am told to hate on Toyota and Honda and Lexus and Acura, and ooooo look a

Acura should, however, be chasing after German product . You could argue that Acura's greatest car was its first — the original Acura Legend — and that was basically a ripoff of the contemporary Mercedes S-Class. The thing is, the Acura ripoff was quieter, comfier, and even more reliable. That's right, nostalgia is a hell of a drug and old school originals are the things that make this Raphmoe higher than a wingsuit pilot on methamphetamine.

So Acura should give up on beating the Germans on volume, as this journalist suggests. They just shouldn't lose sight of beating them on quality.

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Photo Credit: Reddit (Acura EL)


DISCUSSION (20)


Kinja'd!!!  V8 Rustler > Raphmoe
12/03/2014 at 16:18

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Acura sucks. 50k for a fwd sedan with a V6?

-But it has 4 wheel steering.

Bullshit.


Kinja'd!!! Raphmoe >  V8 Rustler
12/03/2014 at 16:19

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i do not speak greek


Kinja'd!!!  V8 Rustler > Raphmoe
12/03/2014 at 16:21

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What do you speak then?


Kinja'd!!! Cebu > Raphmoe
12/03/2014 at 16:21

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What does Nibby have to do with any of this? Is it just a J-culture obsessiveness that pulls from a shared well of belief? in which case I might have to eat myself....


Kinja'd!!! Raphmoe >  V8 Rustler
12/03/2014 at 16:23

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jalop


Kinja'd!!! Nibby >  V8 Rustler
12/03/2014 at 16:28

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Every single one of their cars in their current lineup pisses me off.

Except the MDX... but I'd never buy one.


Kinja'd!!! norskracer98-ExploringTheOutback >  V8 Rustler
12/03/2014 at 16:28

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60k?!?!? Fuck that. That's truck money.


Kinja'd!!! TheHondaBro > Raphmoe
12/03/2014 at 16:29

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Miata miata FiST diesel manual diesel?


Kinja'd!!! Textured Soy Protein >  V8 Rustler
12/03/2014 at 16:29

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Acura should ditch the fwd RLX and only sell the Sport Hybrid SH-AWD.


Kinja'd!!! Raphmoe > TheHondaBro
12/03/2014 at 16:33

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pageviews, clickbait, most amazing ever, terrifying, clutch pedal, mazda, ferrari on fire, diesel brown wagon miata


Kinja'd!!! PS9 >  V8 Rustler
12/03/2014 at 16:34

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On the flip side, getting one means owning one of the most exclusive four door luxury cars on the road. At $60k for FWD, you are 100% guaranteed not to see another like it in your metro area.


Kinja'd!!!  V8 Rustler > PS9
12/03/2014 at 16:35

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I guess exclusivity has its price.


Kinja'd!!! PS9 > Textured Soy Protein
12/03/2014 at 16:35

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Acura should ditch *their whole fucking lineup and start giving us 9k RPM V8 luxobarges already.


Kinja'd!!! Round headlight enthusiast > Raphmoe
12/03/2014 at 16:35

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Wait. What kind of car is this? I don't recall this gen-Accord being a badge engineeried, aesthetically similar Acura.


Kinja'd!!! Raphmoe > Round headlight enthusiast
12/03/2014 at 16:37

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Acura EL, exclusive to Canada.


Kinja'd!!! TheHondaBro > Raphmoe
12/03/2014 at 16:38

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Haha, demuro carmax volvo brown. orlove'd miata torchbug 2JZ.


Kinja'd!!! RazoE >  V8 Rustler
12/03/2014 at 16:39

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Based on an Accord in some form, no less.


Kinja'd!!! Raphmoe > TheHondaBro
12/03/2014 at 16:40

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okulski races cars no really he is racing cars racing cars super race carts race cars demuro ferrari SPONSORED BY VOLVO FILM FESTIVAL VOLVO f1 sucks bernie muppet lol jokes carmax VOLVO BROWN


Kinja'd!!! Luc - The Acadian Oppo > Round headlight enthusiast
12/03/2014 at 17:20

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Canadian exclusive Acura EL.

http://en.wikipedia.org/wiki/Acura_EL


Kinja'd!!! Dr. Zoidberg - RIP Oppo > Raphmoe
12/03/2014 at 18:26

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Seems like hating on Acura and Toyota/Lexus on here is the "cool" thing to do. I guess it wouldn't be a hobby if you weren't occupied with justifying your own taste by slandering others.